Social media is an essential marketing tool for any business. Yet launching into the social media landscape can feel overwhelming for busy mortgage brokers.
In fact, social media doesn’t have to take up a lot of time in your day. And you don’t have to be a marketing whiz to implement social media efforts that pay off.
Here are five tips for mortgage brokers:
Update your LinkedIn profile
LinkedIn is so much more than an online resume. With over 260 million active monthly users, it’s the most popular business-oriented social networking platform.
When potential clients are thinking about doing business with you, LinkedIn is probably the first place they’ll turn to. From your profile, they should quickly understand what you do and why you’re qualified to help them.
Take some time this week to update your profile with your current title, description of what you do, and your contact information.
Dedicate 10 minutes to social media marketing each day
It only takes 10 minutes to share content on the appropriate social media platforms. It’s a good idea to use a social media management tool such as Hootsuite or Buffer. You can then schedule posts for the future, share content across various platforms and see analytics.
Plus, using a management tool keeps you from getting pulled into the social media vacuum of notifications and trending videos.
With just 10 minutes a day dedicated to your online presence you will soon have thriving and relevant social media accounts that generate interest and funnel new clients.
Now you’re probably wondering, “but what should I post about?”
Post informative statistics
Timely and relevant stats about real estate are valuable to your target audience. Graphics, visuals and interesting tidbits are great posts that you can share with prospective buyers and sellers.
Best of all, you don’t have to come up with all of these on your own. Spend a part of your 10-minutes social media allotment to checking out the recent posts of big companies and C-level execs in your industry and repost them or share your thoughts about similar topics.
These types of posts are an excellent way of engaging people. And, you’ll most likely gain new followers and clients as a result.
Find content in everyday activities
You don’t need to draft long, insightful articles to be relevant on social media. You probably don’t realize that you can glean content from your day-to-day activities.
In any given day you might answer questions about current interest rates, how to choose lenders, etc. All of these can be repurposed into informative content that you can share on your social media channels.
Learn the subtle art of self-promotion
Self-promotion is tricky. Do it too often and too aggressively and you’ll lose followers. Don’t do it enough and you become invisible and lose out on growing your client pool.
The main thing you have to remember is that your content should be useful. Share helpful content and then almost as an after-thought tell people they can message you for more information.
You can’t go wrong by commenting on trending topics. This way you establish yourself as an authority in the industry and earn your audience’s trust.
Remember to be brief and respect your audience’s time.
Social media marketing for mortgage brokers doesn’t have to be complicated and take up a lot of time. Try these tips and tell us how it goes!
Graduated from the University of Toronto with an Honors BA English Specialization and has completed several publishing courses at Ryerson University. She is a proofreader, editor, and content writer based in London, Ontario.